Who We Are
The African Tourism Board (ATB) is a non-profit body tasked to act as a strategic partner among African Countries to develop market and implement tourism programs that meet the emerging needs of local industries and the international tourism market, promoting Africa as a worldwide destination and brings the continent to the global stage of in-demand tourist destinations.
Our Mission
To showcase and promote the rich cultural legacy, natural beauty, and diverse attractions of the continent.
Our Vision
To see Africa celebrated globally as a top travel destination, renowned for its vibrant cultures, breathtaking landscapes.
Our Goal
Our overarching goal is to increase international awareness and visitation to Africa.
Leadership
Hon. Cuthbert S. Ncube
Executive Chairman
Hon. Cuthbert Simphiwe Ncube is currently serving as a distinguished South African Tourism Executive and Entrepreneur, bringing over 25 years of specialized experience to the globa...
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